Entrepreneur, Author, Speaker, Artist
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“Whatever stage of your career or business, building your personal brand and stepping into the spotlight is about allowing your true self to emerge from the shadows and be illuminated. We all have something to say, and we need to give ourselves permission to share our stories and expertise with the world around us.”
Catriona Pollard has first-hand experience in moving from unknown to expert. She started her business with nothing in the sunroom of her rented apartment. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.
Her transformation to an industry influencer, international speaker and trainer, TEDx speaker, author and popular media commentator and leader of a highly successful Public Relations Agency has been an incredible journey.
Her acclaimed book, From Unknown To Expert: How to use clever PR and Social Media to become a recognised expert, is a comprehensive step-by-step program for entrepreneurs and business owners to learn how to become a recognised expert and thought leader.
Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people to become highly paid and sought after experts and thought leaders. Learn about it here.
She is the founder and director of CP Communications—one of Australia’s most respected and innovative PR and social media agencies. She works with world-leading brands as well as up-and coming organisations. She is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations.
As an early adopter of social media in the Australian PR industry, Catriona created the popular blog Public Relations Sydney that has been listed as the top two business blog in Australia. Catriona is also listed as one of the top 100 PR people worldwide to follow on Twitter.
She is also a highly regarded expert and media commentator in PR and social media and her views on social media and PR are regularly published internationally in the media. In 2015 Catriona was named as one of the top 50 most influential women entrepreneurs in Australia.
Catriona is renowned for being an inspiring presenter who shares practical skills and expertise so attendees can immediately implement what they’ve learnt to see real results. Catriona presented an inspirational and motivational talk at TEDx on the topic of Being Open To Yes. She encouraged people to move from the shadows into the spotlight, to redefine the spotlight so it means something to everyone and to understand we all deserve to be there and share our voice with the world. Watch Catriona’s presentation here.
Catriona is also an exhibiting artist. As a contemporary sculptural basket maker, Catriona’s work represents the connection and relationship we have with our environment; the unique beauty that surrounds us – which often we don’t notice. See her work at The Art of Weaving.
She shares her personal insights, expertise and thoughts in her weekly Expert Inspiration emails. Click Here to Subscribe.